How do you solve a problem like Steam? So you'd have to be mad to try and open up a new game store in the face of such mammoth competition… be mad or be Razer. To get the most out of your favourite games you need the best PC controller around. Razer are opening a new digital game store, with the catchy title: Razer Game Store. The tagline for the new online shop is'Get games, get rewarded' and that is one of the three key pillars to Razer's new venture and one of the things they hope will separate themselves from the competition.

Razer creates virtually every type of PC peripheral you can think of, from headsets to mice to keyboards, but today it's taking on a new challenge: Steam. Aptly called the Razer Game Store, the new marketplace taps into the zVault rewards system that Razer debuted last year to give loyal customers free games and gear. The Razer Game Store behaves similarly to the Humble Store. When you buy a game, you'll receive a key to activate it on a platform like Steam or Uplay. The company says you'll see titles from Ubisoft, Bethesda, Bandai Namco, Sega, and Rockstar, as well as other publishers.